Middle Class Is the Game Changer in Luxury Market (LVMH)

Tikka Shatrujit Singh, chief representative in Asia for French multinational LVMH (Moet Hennessy-Louis Vuitton) and advisor to the chairman of Louis Vuitton, has spearheaded the development of Louis Vuitton’s business in India. The high-end leather goods and fashion house currently has four stores in the country.

According to Singh, affluent customers in India are very similar to, and have the same needs and wants as, wealthy customers worldwide. The real game changer in the luxury market in India, he said, is the aspiring middle class. “We have to be careful that the brand is always positioned at a level they are aspiring to reach,” Singh told India Knowledge@Wharton. He added that India is very strong in the premium hospitality sector and that there is a huge opportunity for players to make a mark in this space.